APPLICATIONS
of the visual analyzer to measure colours and shapes

The applications of the electronic visual analyzer for products’ colour and shape evaluation are numerous in industry since the visual aspect of products is often the first sensory attribute perceived by consumers. Thus industrials frequently use visual inspection, in particular during new products development steps but also during production quality control.

Control the conformity of your products with the visual analyzer

The consumer chooses his products mainly according to their appearance and he expects that his favorite products have a consistent visual aspect. With objective and reliable measurements, the electronic visual analyzer helps control the colour and shape attributes during the visual inspection of the production:

• Visual inspection and visual conformity tests: visual control of the colours and their proportions, size distribution control in a batch, detection of visible defects
• Visual control and assessment of process impact on visual aspect
• Stability of shelf life follow-up of colours, characterization of visual aspect changes over time.
   

The electronic visual analyzer at the service of your R&D

The sensory profile and particularly the visual aspect of products have a strong influence on consumers’ choice and preference. Thanks to its numerous applications, the electronic visual analyzer is a precious tool to support the conception of new products that meet consumers’ expectations:

• Recipe optimization to obtain the desired visual aspect
• Re-development of product (retro-engineering) to change or improve its visual aspect: new ingredients, new recipe
• Benchmarking of competitive products based on their visual aspect (colours and shapes)
• Change of manufacturing process and measurement of the impact on product visual aspect
• Correlation of the instrumental measurements of the electronic eye with consumers’ preference to support new product development.
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